Technical Sales & B2B Engineering Product Marketing

About Course

Master Consultative B2B Selling, Technical Solution Pitching, B2B Quotations & Corporate Client Relationship Management.

Bridge the gap between engineering technical knowledge and corporate revenue generation with Real Skill Academy. Learn how to pitch, market, and sell high-value technical solutions—including industrial machinery, HVAC systems, power generators, software platforms, and electrical/construction materials—to corporate clients, factories, and contractors.

What Makes This Course Essential for Engineers & Business Majors?

  • Consultative Selling Frameworks: Move away from basic retail sales to high-value consultative B2B selling that solves complex industrial client problems.
  • Commercial Proposals & Pricing: Learn how to prepare technical compliance sheets, commercial quotations, pricing strategies, and B2B tender bids.
  • CRM & Pipeline Management: Use modern Customer Relationship Management (CRM) tools to manage leads, corporate client accounts, and multi-stage deal pipelines.

Target Career Pathways for Graduates:

  • Corporate Roles: Technical Sales Engineer, B2B Account Executive, Industrial Product Specialist, Business Development Associate.
  • Management Tracks: Corporate Sales Manager, Key Account Manager, Engineering Solution Consultant.
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What Will You Learn?

  • Fundamentals of technical sales and consultative B2B selling frameworks
  • Corporate buyer persona mapping and technical specification translation
  • B2B lead generation prospecting via LinkedIn and corporate directories
  • Professional corporate outreach communication and sales pitch presentations
  • Preparing technical compliance sheets, commercial quotations, and BOQ bids
  • Value-based pricing strategies, profit margin, and discount calculations
  • Handling technical objections and competitor comparison challenges
  • Win-win corporate negotiation techniques and deal closing strategies
  • Customer Relationship Management (CRM) pipeline software operation
  • Key account management, AMC cross-selling, and business development planning

Course Content

TOPIC 01: Fundamentals of Technical Sales & Consultative Selling

  • Lesson 1.1: Introduction to B2B Technical Sales vs. Consumer Sales
  • Lesson 1.2: Consultative Selling Frameworks & Product Knowledge Mapping

TOPIC 02: B2B Lead Generation, Prospecting & Corporate Communication

TOPIC 03: Sales Proposal Preparation, Quotations & Pricing Strategies

TOPIC 04: B2B Negotiation, Objection Handling & Closing Deals

TOPIC 05: CRM Management, Account Growth & Business Development Plan

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