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Digital Marketing & Performance Ad Strategy for Small Businesses & Tech

Categories: BBA, Marketing

About Course

Master Meta Ads (Facebook & Instagram), Google Search & Display PPC, Conversion Tracking (Meta Pixel & GA4), SEO & Lead Generation.

Grow sales, generate qualified B2B/B2C leads, and scale e-commerce brands with Real Skill Academy. This practical, online live masterclass equips entrepreneurs, freelancers, tech startups, and students with data-driven performance marketing strategies—from Meta Ads Manager setup and Google Search PPC campaigns to Google Analytics (GA4) conversion tracking, AI-powered ad copywriting, and client acquisition.

What Makes This Course Essential for Marketers & Business Owners?

  • Performance Paid Advertising: Learn how to build, target, and optimize high-converting ad campaigns on Meta (Facebook & Instagram) and Google Ads.
  • Data Tracking & ROI Optimization: Master Meta Pixel setup, Google Tag Manager (GTM), Google Analytics 4 (GA4), and A/B split-testing to maximize Return on Ad Spend (ROAS).
  • Search Engine & Content Strategy: Implement local SEO, Google Business Profile optimization, keyword research, and AI tools (ChatGPT/Midjourney) for ad creative generation.

Target Career & Business Pathways for Graduates:

  • Career & Freelancing Roles: Performance Marketer, Digital Marketing Executive, Meta/Google Ads Specialist, SEO Associate.
  • Business & E-Commerce: Startup Growth Marketer, Small Business Owner, E-Commerce Brand Operator, Agency Freelancer.
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What Will You Learn?

  • Digital marketing fundamentals, funnel architecture, and customer persona mapping
  • AI-powered ad copywriting, content creation, and ad creative design tools
  • Search Engine Optimization (SEO) and keyword research strategies for Google ranking
  • Google Business Profile setup and local SEO optimization for service businesses
  • Meta Business Manager setup, Facebook and Instagram ad campaign creation
  • Meta Pixel installation, custom conversion event tracking, and retargeting ads
  • Google Search PPC ads, keyword match types, negative keywords, and Quality Score optimization
  • Google Analytics 4 (GA4) setup, web traffic analysis, and conversion tracking
  • Performance campaign A/B testing, ad fatigue management, and ROAS budget scaling
  • Freelance marketing client acquisition, proposal writing, and agency retainer pricing

Course Content

TOPIC 01: Digital Marketing Fundamentals, Strategy & AI Content Tools

  • Lesson 1.1: Digital Marketing Foundations, Funnels & Audience Personas
  • Lesson 1.2: AI-Powered Ad Copywriting, Content Marketing & Creative Assets

TOPIC 02: Search Engine Optimization (SEO) & Local Google Business Growth

TOPIC 03: Meta Ads Masterclass (Facebook & Instagram Performance Marketing)

TOPIC 04: Google Ads (Search & Display PPC) & Conversion Analytics (GA4)

TOPIC 05: Campaign Scaling, A/B Testing & Freelancing Client Acquisition

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